NHS Arts Documentary
As part of my university coursework, I completed a group project for a client, NHS Arts at Aintree Hospital. We were asked to produce a short documentary showcasing 2 art exhibitions being installed in the Hospital. We completed all the necessary pre-production work and adapted when changes to the brief were made. ​​​​
Project Research and Conception
Key themes of our project:
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Diversity
The artwork in Aintree hospital should reflect the people who use it
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Female empowerment
The exhibitions focus on breastfeeding and we wish to get rid of any stigmas relating to it
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Community collaboration
The NHS, Tilbury Douglas, photographers, and students from LJMU and EHU have worked together
Artwork curated by LJMU students went up in the Royal Liverpool University Hospital last year and – despite being a different hospital – photos of this give us an idea of general content we are filming. The space will be bright so we may not need lighting equipment, and we must consider where our cameras are positioned in a hospital corridor.
The recognised NHS logo is blue and white, with the blue seen as “a brand in itself” (NHS, 2015). We will use the core NHS colour palette for text in our video so it is immediately recognised as being linked to the organisation, as specified on the NHS Colours webpage. Their sans serif font combined with minimal use of other colours allows for a sleek and dependable look, and we will combine the friendly elements of the Arts branding with the seriousness of the NHS branding to produce a video that is both professional and warm.
NHS Arts Liverpool does not have a website or social media presence, so we looked at similar NHS organisations’ branded content to inspire the tone and aesthetics of our video. Manchester University Hospital’s LIME produced the below YouTube video about their arts programme and an exhibition that came from this – a similar concept to ours. The panning shot of the hospital exterior at the beginning is key to establishing location and theme, and the combination of still images and video makes for interesting viewing. It might be a good idea to split our roles between capturing still and moving images so we have all areas covered. Our video format of student interviews interspersed with footage of the exhibition will be engaging and informative, just like the video below.
Storyboard made up of images from Pexels
We will make sure that our final product fits in with NHS Hospital Arts branding. The combined use of primary and secondary colours in their logo reminds me of children’s artwork, showing their branding to be friendly and welcoming.
Final Video
We edited the final documentary and accompanying interview clips for social media using Adobe Premiere Pro. NHS Arts were extremely happy with the product we presented to them and it was a great experience having to plan and carry out our own filming schedule.
Software used during this project
